Streamline Offline Customer Communication With Direct Mail Automation Software

Direct mail marketing is a great way to communicate with your audience on a personal level. Trigger-based mailings send personalized postcards or emails at the right time to engage with your customers. Whether you are a fintech company trying to re-engage dormant leads with a new service offer or a subscription box business sending a welcome postcard, an automated mail campaign can deliver the message and entice the recipient to take action.


Automated direct mail campaigns can be easily tracked and optimized, allowing marketers to make changes and see results instantly. This data can then be incorporated into future campaigns to improve performance. Marketers can also conduct market research by sending different versions of a mailing collateral and measuring which performs better to inform their overall marketing strategy.

Using an automated direct mail solution like Inkit means marketers spend less time transmitting data into spreadsheets and negotiating with printers and more time creating a positive offline customer experience for their brand. Inkit offers a wide range of templates and scalability to meet the needs of any business.

Inkit’s platform supports variable data printing, enabling personalized content to be added to each piece of mail without the need for complicated code. This can be used to include billing or account details for each customer, or a unique coupon code to encourage redemption. This type of personalization makes your mailings more engaging and effective. It is especially powerful when paired with abandon cart solutions or website plugins to re-engage shoppers who have abandoned a sale, for example.


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