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Does Direct Mail Still Work?

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As digital advertising has taken over, direct mail remains a great way to reach a targeted audience with creative and memorable messaging. Unlike email, which can be easily overlooked and subject to ‘email fatigue’, direct mail lands where customers see it - in their mailboxes or on their desks and fridges. Direct mail can be incredibly personal and highly targeted using data from your existing customer comms and/or purchased data lists. In addition to standard demographics and purchase behaviour, your mailing list can be sorted by birthday, profession, shopping preferences and much more, allowing for messages to talk directly to the recipient rather than a broad mass audience. Providing you’re careful not to overdo it, direct mail is a great way to engage with current and potential customers . For example, Hell Pizza personalised fortune cookies with darkly humorous lines such as decade-old expiration dates and joke calls for help, which made them stand out from their competitors. Ano
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Best Mass Mailing Company in Canada

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A specialised email distribution service is the best way for Canadian businesses to manage a large number of emails in bulk in Canada. Emails sent using a specialised email marketing platform in Canada have a higher deliverability rate than those sent using Microsoft Outlook, because they are a lot less likely to get blacklisted by the Internet Service Providers (ISPs) of their recipients. It is a good idea for Canadian businesses to use an email platform that offers features such as email templates, verification tools and the ability to perform a/b tests in Canada. It is important to keep in mind that, unlike email newsletters, emails sent through a mass emailing tool should only be used to send emails to recipients who have consented to receive them. An ideal mass emailing software in Canada should also offer a real-time dashboard that allows users to track their campaign’s key metrics in Canada. This will help them to understand what’s working and what needs improvement in their em
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Streamline Offline Customer Communication With Direct Mail Automation Software

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Direct mail marketing is a great way to communicate with your audience on a personal level. Trigger-based mailings send personalized postcards or emails at the right time to engage with your customers. Whether you are a fintech company trying to re-engage dormant leads with a new service offer or a subscription box business sending a welcome postcard, an automated mail campaign can deliver the message and entice the recipient to take action. Automated direct mail campaigns can be easily tracked and optimized, allowing marketers to make changes and see results instantly. This data can then be incorporated into future campaigns to improve performance. Marketers can also conduct market research by sending different versions of a mailing collateral and measuring which performs better to inform their overall marketing strategy. Using an automated direct mail solution like Inkit means marketers spend less time transmitting data into spreadsheets and negotiating with printers and more time c
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How Does Address Validation Software Work?

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There are over 130 different international address formats and accents to contend with – ensuring that the data captured, stored or transmitted by businesses is clean is essential for delivery accuracy, customer service efficiency and a positive UX. That’s why address verification is a critical first step. The best address validation tools include a number of different functions, including cleansing, supplementation and standardization. Cleansing includes repairing spelling mistakes (like “st” versus “street”) and replacing non-standard characters. Supplementation adds missing components such as postal codes and apartment numbers. Standardization refers to ensuring that the address is formatted correctly, with additions like apartment numbers and standardizing abbreviations (like removing spaces between letters). Real-time address verification solutions compare a user’s inputted address against an existing database of verified addresses. This can be more accurate than traditional data
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How Top Address Verification Software Can Benefit Your Business

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Accurate customer data is key for any kind of marketing or e-commerce effort, but it’s important to understand how addresses degrade over time and what impact that can have on the strength of your mailing lists. Using an address verification service helps businesses avoid costly errors such as returned mail or missed opportunities based on invalid addresses. A comprehensive address verification solution typically includes several tools and features to help maintain the quality of your address databases. For example, you can use an address standardization and parsing feature to correct misspellings, typos, or undeliverable postal codes. You can also take advantage of geocoding, which provides a visual map of an area to identify the exact location of an address. You can even find additional information, such as carrier route and census data, to enrich your records with valuable metadata. Address validation solutions are also useful for reducing the number of data entry errors in your CRM
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